RAUK                  STUDIO

[ Material First Creative Direction ]

concepts require proof.                  design drives the reality.

rauk & co translates strategic intent into uncompromising design and product architecture.

PROVEN AT SCALE WITH RETURNING global CLIENTS & CUSTOMERS.

RAUK & CO actively Works with global strategy consultancies, activewear leaders, and fashion houses to architect the reality between boardroom ambition and the final object.

drawing UPON 25 years of material-led design & systems in stockholm · LONDON · NEW YORK · LOS ANGELES

ABOUT

SELECTED           WORK

  • RECYCLE THE RUNWAY WINNER

    GLOBAL FASHION AGENDA 2026

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  • MATERIAL WORLD CAMPAIGN

    ACTIVEWEAR DESIGN INNOVATION SELECTED BY SELFRIDGES

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  • Nationwide UAE circular redesign

    7 EMIRATES. 7–10M PROJECTED UNITS. END-TO-END SYSTEMIC CREATIVE & PRODUCT ARCHITECTURE.

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  • SPINNOVA X NATURAL INDIGO FINLAND X ASK

    TRILATERAL MATERIAL AND DESIGN COLLABORATION. INDUSTRIALLY SCALED COFFEE WASTE-BASED DYE.

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  • FIRST NATURAL NON-TOXIC COMPRESSION ACTIVEWEAR.

    SELFRIDGES MATERIAL WORLD. EQUINOX. US VOGUE. MADE IN EUROPE.

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  • RCO100 BY SÄNTIS X KIPAS X ASK

    100% MECHANICALLY RECYCLED COTTON CANVAS. PREMIUM DURABILITY.

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  • INNOVATION LAB. CIRCULARITY FRAMEWORKS.

    $1.3B GLOBAL HEALTHCARE UNIFORM LEADER. PRESIDENT-COMMISSIONED INNOVATION LAB. CIRCULARITY FRAMEWORKS.

SELECTED CLIENTS, COLLABORATIONS & EXPERIENCE
THE ENGAGEMENT.

FULL PRODUCT DIRECTION

Engage RAUK & CO to direct the complete arc: creative strategy, material portfolio architecture, technical development, and factory production readiness.

CREATIVE STRATEGY · PRODUCT ARCHITECTURE · MATERIAL INNOVATION · TECHNOLOGY + CONSTRUCTION · FIT + TESTING · PRODUCTION

TARGETED ENGAGEMENTS

Integrate RAUK & CO with your internal teams for high-impact phases: whitespace identification, proprietary material library creation, and next-gen textile vetting.

WHITESPACE · NEW CATEGORIES · MATERIAL INNOVATION ADVANCED CONSTRUCTION · PRODUCT MODERNIZATION

  • 01 / CREATIVE DIRECTION & DESIGN

    MACRO INSIGHT TO THE FINAL OBJECT.

    STAYING POWER THROUGH EMOTIONAL LONGEVITY AND PHYSICAL PERFORMANCE.

    UNCOMPROMISING FORM.

  • 02 / MATERIAL ECOSYSTEMS

    VET. BUILD. INTEGRATE.

    PIONEERING PROPRIETARY LIBRARIES OF NEXT-GEN MATERIALS.

    THE MATERIAL DICTATES THE DNA TO CREATE BEAUTY.

  • 03 / CRAFT & TECHNICAL MASTERY

    FROM HANDCRAFT TO SEAMLESS. BONDED. SONIC WELDED.

    ADVANCED CONSTRUCTION. EXACTING FIT. FACTORY ALIGNMENT.

    THE ABSOLUTE PATHWAY FROM CONCEPT TO SCALED PRODUCTION.

  • " Followed by sustainability pioneers like Stella McCartney, ASK is the first Scandinavian brand to embrace the next-generation plant- based leather MIRUM® "

    Sandra Hagelstam

    VOGUE SCANDINAVIA

  • " Vyayama also offers plant-based activewear, only with a bolder, more athletic look. "

    Its abstract animal print leggings are particularly popular and come in an ultra-soft, naturally cooling Tencel stretch jersey; other styles are cut in cupro, a silky regenerated cellulose fiber derived from cotton waste. They’re certified by the OEKO-TEX Standard 100, meaning no harmful toxins from the fibers or dyes can be absorbed by the skin.

    Emily Farra

    VOGUE

  • " The fastest rising brand is Vyayama, a conscious active and yoga wear label. "

    Lyst analyzed online shopping behavior of more than 104 million shoppers across 12,000 brands and retailers before identifying VYAYAMA as the fastest-rising brand in this category.

    Activewear 2020: The State of Fitness Fashion

    LYST

  • " ...a forerunner with innovative materials..."

    johan magnusson

    scandinavian mind

  • " creations explore different ways of interpreting a material that doesn't originate in a laboratory, but rather from a living, shared, and deeply community-based regenerative practice "

    Giorgia Feroldi

    VOGUE ITALIA

  • " A gallery where eco-friendly rhymes with cool, sustainable with trendy. Guilt-free "

    Maria Luisa Tagariello

    VANITY FAIR